Have you ever checked your stats and wonder why visitors don’t stick around? You’re writing great content and promoting your blog posts on social media. Yet your site’s bounce rate is through the roof.
Analytics show visitors are only on your blog for a couple minutes at a time maybe even less.
I’ve been there. I remember staring at my computer screen, looking at my stats and thinking, “what the heck am I doing wrong.” I became so obsessed with my stats that I’d sometimes check them multiples times a day. I’d even think about them when I wasn’t blogging.
One day I just said to myself, “Cori, just work your plan, be consistent with it and everything will fall into place.” But that mindset is kind of hard to hold on to when stats show you’re losing more readers on the daily.
If this has been happening to you, there is no need to panic. And before you think about quitting, sometimes all you have to do is take a step back and reevaluate things.
Before I share those tips with you, let me breakdown what bounce rate is.
Bounce Rate: The Breakdown
Bounce rate is the percentage of visitors that leave your website after viewing only one page on your site.
According to RocketFuel, most websites will see bounce rates between 26% to 70%. If you’re bounce is higher than that keep reading for 6 possible reasons why.
6 Reasons That Might Explain Why People Don’t Stick Around
If you’ve redesigned your blog and its format but it still hasn’t made a difference then perhaps it could be one or two of the reasons below why your blog visitors don’t stick around. I’m sure when we stop to think of the possibilities we can come up with quite a few reasons, but I’ve narrowed it down to what I think are the top five reasons why you would lose a visitor.
And if you want to blog like a boss you want to be sure you are NOT doing these things.
#1 You’re Writing Irrelevant Content
The quickest way to lose a visitor is by writing irrelevant content that’s why it’s important to keep the topic of your blog posts within your niche. For instance, if your niche is in fashion you shouldn’t be writing about health and fitness. Unless you have a multi-niche blog or tying it to fashion, you’re bound to lose visitors that way. Remember, the reason why they’re going to your blog in the first place is to look for content related to your niche.
Speaking of content, here are some other possibilities why you’re losing visitors:
- No value in your content, you’re not solving or helping your readers in any way.
- Your blog post sounds like a sales pitch. Yes, we all want to monetize our blog so if you’re going to sell a product make sure you stand behind it, have used it before or would consider using it if you’re going to recommend it to your visitors.
- Your content contains too many grammatical errors. Nuff said – that would turn anyone away.
- The title of your post is not consistent with what you’re writing about.
- You’re writing style is too stuffy.
#2 You’re Not Posting Consistently
Another reason why visitors aren’t sticking around is if you’re not posting consistently. Visitors like to know their favorite bloggers are posting on a regular schedule.
Of course, life does get in the way (believe me, I know from personal experience) and there may come a time when you won’t be able to post on a regular day, and that’s okay.
But if you haven’t been posting as you regularly do, I recommend putting a blog post together to let your readers know the reason(s) why without getting too personal, that is up to you and how much you want to share.
Not only is this a courtesy but it shows your “human” and relatable side that visitors want to connect to.
Or if you’re going to be offline to go on vacation, it’s always good to let your visitors know you’ll be out for the duration and when they can expect you back.
#3 You’re Not Engaging with Your Visitors
Speaking of connections, if you’re not engaging with your visitors, chances are they will eventually stop paying a visit to your blog.
When someone takes the time to read your blog post and leave a comment, leaves a comment on one of your social media channels or sends you an email, it’s only considerate to reply back.
Plus, it will show your appreciation for the time they took to do so and how valuable their comments are.
#4 Your Website Is Too Busy
The goal is for visitors to go by your website and stay awhile. But if your website is too busy with pop-ups and ads, they won’t stick around.
Personally, I’m all for monetizing a blog. After all, I can totally understand from a blogger’s point of view. But ask yourself this, when you’re browsing the internet and land on a page overpowered with ads, do you stick around or do you leave?
There is nothing wrong with having ads on your website. But when you have links in your post (infolinks), ads on the sidebar, banner ads popping up all over the place, it can be overwhelming. Plus, it takes the focus away from your content.
Not only that, it can slow down your website load time, which is another reason why visitors aren’t sticking around. And that brings me to the next point.
#5 Your Site Loads Too Slow
If your website loads to slow, this can be another turn off for visitors. To see how fast or slow your website loads, go to Google PageSpeed Insights to run a free test so see what is affecting your site’s page speed.
#6 It’s All About You
If you blog as a hobby then this concept would be acceptable. But if you’re blogging as a business, this concept won’t work at all. It’s all about your audience, what they need and how you can help them.
Remember, if your site’s bounce rate is high it could be:
- you’re writing irrelevant content
- not posting consistently
- you’re not engaging with visitors
- your website is too busy
- the time it takes to load a webpage is too long
- it’s all about you and not your audience
The good news is these reasons are relatively easy to fix. And don’t worry about other bloggers and their bounce rate. Set a number for your site and make that your goal.
Can you think of another reason that can affect your bounce rate? Let’s get the conversation going in the comments section below!